This project is a collaboration with Matheus Morales, a skilled designer who crafted the fresh visual identity for Oficina Criativa. The company provides online courses and content on interior architecture in order to facilitate and disseminate the field.
Bringing a dynamic and efficient motion that represents the brand's easy to use services to the fullest. Oficina Criativa's methodology is to create assets ready for any architecture idea — and save time by doing so. So how can the motion bring that hassle-free feel to 2D logos?
The solution was to animate Oficina Criativa and Mapa de Eficiência's logos with a faux 3D technique, which represents the 3D design method that they teach. The inspiration for Mapa de Eficiência's logo animation was to showcase the core of the classes: to create modular structures, facilitating the swift creation of interior design projects.
Additionally, a motion system was developed for Oficina Criativa's broadcasts, further enhancing their brand identity and enabling them to effortlessly produce their own content with consistent visual storytelling.
We want to thank you from the bottom of our hearts for the incredible work on the animations for our classes. Your animations have truly brought our brand’s ecosystem, the MAPA da Eficiência course, and the Oficina Criativa Channel to life, making everything much more interesting for our students. The animations are amazing, both visually and in terms of conveying the course’s message. You managed to take complex concepts and turn them into something that everyone can understand, and that is incredible!
In addition, we greatly appreciate your willingness to listen to our suggestions, make adjustments when necessary, and deliver everything on time. This shows the professionalism and attention to detail that you put into your work. Our students love the animations you created, and they have truly elevated the quality of our course.
On behalf of the entire MAPA da Eficiência team, we want to thank you for being such a valuable partner in our mission to provide high-quality education. We look forward to continuing to work together and seeing more of your incredible work in the future.
Thank you again!
With gratitude, Jessica and Marcos 🧡